INCREASE YouTube Watch Time – 5 Easy Tips!
Do you want to increase watch time on YouTube well here are 5 [five] easy tips to help you increase YouTube watch time and if you’re new that means you’re gonna get to your 4,000 hours faster so that you can unlock that sweet sweet partner program hey it’s.
Justin Brown here from primal video where we help you amplify your business and brand with video if you’re new here make sure you click that subscribe button and all the links to everything I mentioned in this video you can find linked in the description box below so let’s jump into it YouTube watch time is absolutely critical when it comes to channel growth and audience engagement whether you’re a new channel or a seasoned one fortunately there are ways that you can improve your content to boost audience retention and maximize your views so in this video we’re gonna run through.
My top five that you can start implementing right now and make sure you stick around because my favorite
Tip Number Five
is one that really changed the game for us not only boosting watch time but making our content creation much easier and faster as well alright so first up let’s get real for a second here no one is going to stick around watching just your talking head videos you’re gonna put people to sleep how do I know because that’s exactly where we started and trust me our watch time was terrible so how do you fix this how do you make your videos more engaging well it comes down to changing up the visuals keeping things fresh-keeping things.
Interesting and changing as you progress so that people keep watching and how then do you actually do that well that leads us right into.
Tip number one
which is to use jump cuts jump cuts are one of the easiest ways to break up your content and to make it more appealing or at least change up the shot a little bit so that it’s something different for your viewers to watch and they’re super simple to do all you have to do is where you have an edit in your timeline or a break between a sentence you add a cut at that point and then you zoom in on that clip now wouldn’t suggest zooming in too far here the idea here is that you’re zooming in enough just to break up the shot to make it look a little bit different that little care can almost be similar to if you were using two cameras one to shoot a wide-angle shot of you and one for a zoomed in or a tighter shot so you’re essentially breaking up your static shot you’re zooming in or jumping in to a closer shot and then you’re zooming back out for the next sentence the next paragraph you can .
The best way is to do blue sub in a video and to bring watch time, that is to promote the video through Google ads too.
If you want to promote the video, you can promote YouTube through false advertising, you can promote it through Google Promotions, you can get all the watch time and more on your YouTube channel.
constantly be jumping in and out just to break up your content and to make this shot look a little bit different now depending on your camera and your editing setup you definitely don’t want to go overboard here and zoom in too much because it’s likely you’re going to be losing some quality so what I would suggest is that you’re zooming in to 10% 12% but I probably wouldn’t be going over the 15% mark because that’s where you start to notice a drop in your quality so for me filming here I normally shoot with these curtains open and the light coming through but the light can be constantly changing so I might start a sentence and it could be really bright in here and the next sentence could be really dark having that zoom in or that jump in will.
Break up that and help mask that change in light so that your viewers aren’t aware that that’s even happening now a really quick pro tip on this one is if you were going to do this try to keep your eyes in almost the same position so not just zoom in you may need to reposition your shot the zoomed-in one so that the eyes are in the same or very close to the same position on that zoomed-in the shot this will make this effect less jarring for people watching with the zooming in and out because our brains and our eyes are focused on other people’s eyes so if the eyes are in a similar position it’s much easier for you to focus on and concentrate on the presenter while you’re watching the videos then noticing that it’s actually zooming in and out
Tip number Two
Is to use music in your videos this will give some emotion or some feeling about what you’re talking about and again pass that feeling on to the viewers that are watching your content now obviously here picking the right music to match the feeling or to match your video is super important and we do have a video that I’ll link up in the cards showing you how you can select the right music for your videos you want to make sure that you’re not going to up beat for the content that you’re producing we’re going the other way and have your music really sad or depressing while you’re trying to pump people up and I would say if you’re creating a piece to camera video like this where someone is presenting to camera the best music is something that is barely noticeable so it’s enough there to invoke that feeling and to keep.
The People more interested in your videos because there’s something else happening something else that is adding to the video but there’s not enough for it to be annoying or too loud or distracting to take away from the content and what it is that you’re sharing with them the third one then is to use motion titles or anime titles in your videos as well so it could be as simple as bringing up some text on screen even just saying the words that you’re saying in your video just to help add some visual elements and to break up your shot or to really help you hit home on a key point that you are trying to cover now lots.
Video Editing Software
and apps out there these days usually have quite a few presets of animated titles and things that you can use in your videos but where I like to start is with a video I’ve or story blocks both of those have motion graphic templates and title templates that you can purchase and use in your videos and customized up to match your brand and for the most part, those look a lot better than the ones that come built-in with your editing software so again links in the description below if you’re interested in checking those out so motion titles like these are ones that you’ll see us use all the time in our videos whether it is just to break up the shot or whether it is to help get the message across with whatever is we’re talking about so this is a really useful and really powerful technique that you can add into your videos especially when you’re pairing that with
Tip Number Four
Which we’re going to get to really shortly the fourth one then is using b-roll or overlay footage so this is where you’ve got your standard talking headpiece like this and you are overlaying other footage on top of it to really help the viewer understand what it is you’re talking about so this could be things like if you’re mentioning a specific website like prime or video comm we were talking about the website you could be showing that on-screen instead of just having your face talking about it or if you’re mentioning a specific product this is where you’re showing shots of that product so that people can actually see and understand what it is you’re talking about to a deeper level then you’re just talking about it so with b-roll this is something that you can usually shoot yourself especially if it’s to show off a product or something that you’re talking about in your videos or in some cases depending on.
The types of videos you’re creating it can be much easier to jump onto stock footage sites like story blocks or art grid which basically give you an all-you-can-eat subscription to all the stock footage that you could need in your videos so if you’re looking for things like a nice drone shot at time-lapse a sunrise a sunset a beach shot all of these things that you might be mentioned in your videos you can then quickly find those using services like that so that brings us then to
Tip Number Five
which is to use a video structure a structure that is designed to keep viewers engaged and to maximize value the structure itself is going to keep your viewers interested in the content for the duration of your video whereas tips one to four are going to help people stay interested within each section of your overall content structure now a big part of a solid video structure is creating what we call open loops now this is essentially where you are hooking your viewer to stick around towards the end of your video or to stick around longer in your content you might be teasing a piece of content or teasing a tip that you might share with your viewers towards the end of your video so the idea here is that you are structuring your video up to keep people watching until later in the video another way that you can create open loops in your video is by changing up the way that you are presenting your content and structuring the actual content piece of your video as well so take this video for example at the start of the video I said that I would be sharing my top 5 tips to help you increase your watch time on YouTube now inherently in structuring your video with a top 5 top 10 people are going to want to stick around for those later numbers to watch longer in your video.
Just in case those later ones were the ones that really change the game for them even if they knew the previous tips 1 2 3 & 4 tip 5 might be the one absolutely changes the game for them so creating videos that include some sort of lists or even things like top 3 top 5 top 10 videos are going to help you with your watch time and engagement as well now if you’re interested in taking this further and finding out more about video structure and how to structure your videos we have a full video already up on our YouTube channel which I will link in the cards and below in the description as well so now that you know how to increase the watch time on your videos and your YouTube channel it’s now time to increase all of that traffic that you’re getting so to do that check out the free YouTube ranking guide that is linked on screen now which features three of the most powerful tools and ranking strategies to help you 10x your traffic on YouTube.